Located in the heart of Jewel Changi Airport, through the collaboration of Shiseido and teamLab, invites visitors to explore a new relationship between themselves and nature through art that engages their sense of sight, smell, hearing and touch.
- Foot Traffic Increase: +25% more visitors to Shiseido’s Jewel store vs. other locations.
- Sales Uplift: 15% higher conversion rate among app users.
- Customer Data: Collected ~40,000+ user profiles for future CRM campaigns.
- Downloads: ~200,000+ in the first year (Singapore-focused).
- Active Users: ~50,000 MAU (30% engagement rate).
- Dwell Time: Users spent avg. 8–10 mins in-app per Jewel visit.
- App Downloads by 200,000
- 10,000 AR scans/week
- Store Redemptions of 8,000+
- Social Mention (in any social media) of 3,000+
- Collaborated with Mirum Agency's team on a mobile app project
- Contributed to the user experience journey, ensuring smooth and intuitive flows
- Designed the user interface, aligning with project goals and brand guidelines
- Fully remote collaboration with cross-functional team members
- Worked with limited resources, relying only on blueprints and rough maps to visualize the installation layout
- Managed a tight deadline, completing the entire project within one month to meet the opening target for SFV in April 2019
A separate team will be focusing on Branding and UX/UI. Meanwhile, our team is actively gathering insights about the park. We've been discussing optimal beacon placement to trigger the AR experience, as well as identifying key points of interest that will encourage users to download and engage with the experience. My role is to envision the overall user experience. I’ve developed a user journey map and defined a general persona to guide how users will interact and engage with the experience.
While waiting for the approval of the wireframe since the timeline is tight, on the other hand I also start to do alot of exploration with the UI.
