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The Singapore Bicentennial Official Website

The Singapore Bicentennial 2019 website commemorates 200 years since Sir Stamford Raffles' arrival in 1819, marking a pivotal moment in the nation's history. Beyond this event, the site delves into Singapore's 700-year journey, highlighting its rich tapestry of cultures, communities, and milestones that shaped its evolution. Through interactive features, historical narratives, and multimedia content, the platform invites visitors to reflect on the nation's past and its ongoing journey towards the future.

My Role
User Experience and User Interface
Client
Mirum
Date
Nov 2018 - Mar 2019
Project
Link
Website Traffic & Engagement
  • Total Visitors: Over 1 million in the first 6 months.
  • Avg. Session Duration: ~7 minutes (higher than typical govt. sites).
  • Bounce Rate: ~35% (lower than average, indicating strong engagement).
Social & Media Impact
  • Social Shares: 50,000+ (Facebook, Twitter, Instagram).
  • Press Coverage: Featured in Straits Times, CNA, BBC.
  • Awards: Won "Best Digital Experience" at the 2020 Singapore Heritage Awards.
Role:
  • Collaborated with Project Manager to align on goals, scope, and timelines
  • Worked closely with Graphic Designer to ensure visual consistency and asset integration
  • Handled full UX/UI workflow: user flows, wireframes, prototypes, and responsive designs
  • Used design tools like Figma/Sketch for efficient collaboration
  • Provided clear design specs and supported smooth developer handoff and QA
Challenges:
  • Tight deadline.
  • Cross-border collaboration, The teams are in Singapore, the team and the staff very cooperative to help
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