E-commerce Platform
yuu is a unified loyalty and e-commerce platform that lets users shop, earn and redeem points (yuu Points) across partner brands like Wellcome, 7-Eleven, and Mannings through a single digital wallet.
My Role
User Experience and User Interface
Client
DFI retail
Date
Feb 2023 - Mar 2024
Key Metrics (2024):
- Monthly visitors growth by +47%
- Online order growth by +39%
- App-to-Website Traffic: 30% of Wellcome’s 2024 web visitors came via yuu app links.
- 15% higher cross-platform engagement
Role:
- Oversee the end-to-end design process, from research and problem identification to wireframing, prototyping, and testing before release.
- Manage and enhance the design and management of payment-related experiences, collaborating with cross-functional teams to deliver seamless and secure point transactions for users.
- Design user interfaces for various devices, including mobile and desktops.
I have signed NDA for this project contact me for more information about this project